So, has the thought of knowing SEO has crossed your mind once or twice?
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Between search engine algorithm updates and excessive industry jargon, it can be pretty difficult to get the hang of the SEO thing. This blog will delve you into the facts as to why SEO is super powerful, for every kind of business, be it a restaurant, salon, gym, or anything else. and will take you from newbie to novice as quickly and simply as possible.
What is SEO?
SEO stands for Search Engine Optimization Brisbane, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO helps you climb to the top of the Google search results page, therefore more people will visit your website. Not just this, it increases the reach to your target audience.
So What Makes SEO So Important?
SEO leads to an increase in sales
A business with no sale is called as a sick unit. The survival of every business is decided by its sales. Choosing the right keywords and embedding them in your website content, URL, and metadata is part of SEO. Keywords are nothing but commonly used search commands. So, for example, you have a restaurant business in South Brisbane. If someone uses the search query, ‘best restaurant in South Brisbane’, and you have used this keyword in the appropriate places as part of your SEO strategy, your website will automatically be on the top of the search results. This person is going to check out your website and he might decide to eat at your diner. Thus, when the search queries match with your keywords, Google has no option but to place your website on the top of the search results page. This leads to more website traffic and ultimately a better chance of making a sale.
SEO lowers marketing and advertising costs
Half of the money you invest in advertising always goes to drain. But the problem does not lie here. It lies somewhere else. The dilemma is that you do not really know which half goes to waste! Think about it and laugh later. Search engine optimization has a very high return on investment (ROI) in comparison to other forms of advertising. Though it is not the least expensive, the cost per sale made is comparatively lesser than other mediums of advertising like email marketing or magazine advertisements. Suppose you are into a salon business, in such a case only those people who visit the salon or have subscribed to a particular magazine will read it, but to the contrary, any and everyone looking for salon service online will visit your website and may become your potential customer. Such a mass appeal. What is it if not cost-cutting?
SEO complements all other digital marketing
Your website is like your drawing-room. Nobody can enter other rooms before passing through it. Some may enter by the kitchen, but truth being said, the majority won’t. Whether you have an Instagram or Facebook presence, or you are regularly publishing articles about your business, with your website being at the top of the search results page, all these platforms and all the content you put out will get more views. SEO creates subconscious strikes in the mind of the audience. The more a person views you, the more convinced they become to be your loyal customer!
SEO helps you touch skies in the long term
SEO requires a minimum of six months to make a difference but it is important! With proper SEO, you can keep up with the changing Google algorithms and cut your competitors like they were vegetables. In the long term, SEO leads to improved user experience, more website traffic, and better conversion rates. It is not just about being present on Google, it is about being visible on Google!